With more than a billion active websites in the world, being seen and remaining and staying visible online is becoming more and more difficult each day. You not only do you have to fight your way through a very large number of websites so as to be visible, but you also have to make sure that your guests have the best time when using your site. When users make a request through your website, they expect to get a response within a maximum of 3 – 5 seconds or else they bounce off to another site. So as to prevent the rates of people going to other sites, it is necessary for an approachable web design has turned out to be more important. Responsive web design involves a collection of techniques that are used to make sure that your website can adequately meet the needs of its clients quickly and efficiently, irrespective of which part of the world the user is viewing it from.
A responsive web design goes a long way in improving the overall user experience of your site visitors and also ensures that you have several return visitors. This is as a result of the overall satisfaction that the users feel when their information requests are satisfied in a quick and efficient manner whenever they are on your site. Due to this, you will also undergo very less bounce rates. This implies that your clients are not just trying to get information from your site before immediately shutting it down out of frustration by the site’s unresponsiveness.
Have a quick to respond web design will increase your websites traffic greatly. This is because responsive sites augur very well with the search engines. When your site is responsive, your ranking with the search engine improves and this consequently leads to an increase in the number of visitors.
Another importance is the competitive advantage that it gives to your site. In this day and age, placement is a key determinant of the success and failure of your business. The improved search engine ranking that results from a responsively designed website is key in making sure that your wares and services can be easily seen by your target consumers, and also in ensuring that the information being relayed by the website gets to its intended viewers first.
As direct result of the boosted visibility, you are probable to deal with boosted sales of products and services. The conversion of new visitors to your clients becomes easier, resulting in exponential growth of your business. As having a responsive web design for your site is not the only component to having online success, it’s definitely of an important part.